Your Personal Curated Store Where Every Item Fits

--- For Women With Curves ---

Finding stylish clothes online that actually fit should’t feel like a battle. No more questioning your size; no more disappointing deliveries. Flatter My Figure delivers fit and style that understands your unique body.Interested?

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Why Curvy Women Love Us

Fashion that understands you,
powered by technology that works for you.

Your Exact Measurement -> Your Perfect Fit

Matches you to stylish clothes that flatter your shape.

Buy with Confidence

Every item is pre-matched to your fit profile. No more size charts, No returns roulette.

Your style, elevated

We refine what you love and introduce you to new brands.

Real Stylists, Real Results

Book an online consultation with our experienced stylists for personalised guidance

Join Our No Size Revolution

No more size charts. No more returns roulette.
We are the future of fashion shopping.

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The Founder

I am passionate about people and our planet. When I read that brands landfill returned items whether worn or not because it is cheaper than restocking them, I sought to find a solution. The fashion industry is the second-largest polluter. It also fails the majority of the female population. Our design methodology is no longer fit for today’s woman, who is on average size 16 and over. I designed my solution, Flatter My Figure, for real women. This solution combines my two careers: 20 years in fashion design and a decade in software engineering.I am an alumna of Central School of Fashion and Imperial College London, a female entrepreneur with a unique career in Fashion and Tech, which gives our solution an edge over the competition. I've won two innovation grants for this solution from Innovate UK and Worth EU. Plus, the Turing Institute is assisting in developing our ethical Machine Learning model. I lead an experienced team of developers who are product focused. I hope our solution exceeds your expectations.Gozi Ochonogor